Co-Founder and Chief Product & Operating Officer, Tia

Felicity Yost, Co-Founder and Chief Product & Operating Officer for Tia, is the data junkie responsible for bringing Tia to life — and keeping her afloat! Felicity’s expertise in data-driven decision-making and managing teams that move a mile a minute are a byproduct of her time at Owler & Bridgewater Associates. She’s obsessed with analyzing user behavior and rapid, iterative product development. A longtime champion of choice and female empowerment, Felicity welcomes any opportunity to help women feel more confident in their own bodies and lives.