VP, Medical Affairs & Chief Health Equity Officer, GuideWell & Florida Blue

Kelli Tice, MD, is a family physician with a background in public health who serves as GuideWell and Florida Blue’s Vice President, Medical Affairs and Chief Health Equity Officer. In this role, which she assumed in January 2022, Dr. Tice creates solutions that improve health outcomes and address health inequities for GuideWell’s customers and communities.

In addition to leading the company’s health equity strategy, she has responsibilities in the areas of community impact and public health surveillance. Dr. Tice is also the clinical lead for Florida Blue’s public health response. Additionally, Dr. Tice is a key member of the Equity Alliance, an enterprise-wide initiative focused on addressing systemic racism and health disparities for Black Americans. Prior to her current role, she served as Senior Medical Director for Medical Affairs.

Early in her medical training, Dr. Tice became interested in addressing health disparities and delivering culturally competent care. Dr. Tice taught cultural competency for physicians, and incorporated evidence-based techniques to promote health equity into primary care practice in both private and public clinical settings. She is passionate about driving sustainable change through health education and community involvement.

Before joining GuideWell and Florida Blue in 2018, she spent 17 years as a public health physician, serving in numerous leadership roles including that of County Health Officer and State Medical Director for the Florida Department of Health.

Dr. Tice is a member of the Florida Academy of Family Physicians, the American College of Lifestyle Medicine, the Florida State Medical Association, and the Florida Medical Association. She currently serves as the President of the Northeast Florida Medical Society, and as a member of the Health Insurance Action Committee for the City of Jacksonville (COJ). She is a graduate of Massachusetts General Hospital’s Disparities Leadership Program. In addition, she serves on several national health care workgroups, including as co-chair of Health Evolution Forum’s Data-Driven Health Equity Strategies Roundtable and a member of AHIP’s Health Equity Leadership Committee.

Dr. Tice received her bachelor’s degree from Florida A&M University, and her medical degree from the University of Florida College of Medicine. She is the proud mother of four young adults, and loves reading, traveling, and gardening.